Explorer Gear
Explorer Gear needed a new logo, one that reflected the forward direction the company was moving in. In 2008, they increased their sales by over 300%, but their brand was holding them back from looking like the progressive company that they had become. The new logo was a refresh from their old logo. The new logo kept the brand elements the same, the compass was a direct reference from their original branding. They were so thrilled by the work, they asked for their website to get a refresh as well.
